The word ‘branding’ is a very familiar word and yet when thinking of how to define it, we sometimes find it difficult to explain this word in real terms. Each day there are more new businesses and products, and with a competitive field that – thanks to the Internet- now reaches the whole world, brands are more essential than ever.
Some people do not consider the importance of colour in branding. Colour is crucial and a very important aspect to take into consideration. It transmits a psychological message to your viewers and choosing the right colours for your brand, logo or product can be vital as it helps your brand or product get easily recognised and identified with your industry. Continue the full featured article on UsabilityGeek.
Would you wear bell-bottom trousers or have an 80’s haircut nowadays? What if you had to keep a particular image thought the years? Trends change rapidly even in logo design and following a short craze can leave your company’s identity outdated in no time. Continue Reading Logo Design Trends
An English friend of mine is a young creative successful employer, who always comes up with new interesting business ideas. However he does not believe in portraying a polished and refined image, that is, no professional brand design; no business cards; no decent stationery to represent his company. He believes it is a waste of money at least in the early years of a business and that it does not help a company establish itself. Continue Reading Judging a Book by its Cover