Category Archives: Business

The word ‘branding’ is a very familiar word and yet when thinking of how to define it, we sometimes find it difficult to explain this word in real terms. Each day there are more new businesses and products, and with a competitive field that – thanks to the Internet- now reaches the whole world, brands [...]

An English friend of mine is a young creative successful employer, who always comes up with new interesting business ideas. However he does not believe in portraying a polished and refined image, that is, no professional brand design; no business cards; no decent stationery to represent his company. He believes it is a waste of [...]