Category Archives: Identity
8 Point Solutions is an Information and Communications Technology (ICT) solution provider founded in 2012. The company takes a holistic approach to technology whereby they analyse all aspects of an organisation or business process and provide tailor-made solutions which enable customers, through technology, to leverage their resources, improve their organisations’ performance and provide their services in [...]
The word ‘branding’ is a very familiar word and yet when thinking of how to define it, we sometimes find it difficult to explain this word in real terms. Each day there are more new businesses and products, and with a competitive field that – thanks to the Internet- now reaches the whole world, brands [...]
Have you ever encountered a logo which leaves a lasting impression on you, and even makes you wish that you had that same logo for your company?
Would you wear bell-bottom trousers or have an 80’s haircut nowadays? What if you had to keep a particular image thought the years? Trends change rapidly even in logo design and following a short craze can leave your company’s identity outdated in no time.
An English friend of mine is a young creative successful employer, who always comes up with new interesting business ideas. However he does not believe in portraying a polished and refined image, that is, no professional brand design; no business cards; no decent stationery to represent his company. He believes it is a waste of [...]