A company’s brand is it’s corporate image. It needs such an image because everything a company does, everything it owns and everything it produces should communicate the aims and values of the business as a whole. The constant use of the corporate image pushes the company forward, making it what it is and showing its principles, ideals and reason for being. This should also be reflected through the company’s logo, motto, colours and typefaces.
A company’s logo is the foundation of its identity and often the first encounter a potential client will have with a brand. Using your logo throughout all stationery and marketing material will make it synonymous with your company’s services, reputation and trustworthiness, hence helping to generate repeat business and also attract more customers.
A company communicates through it’s stationery whether it is a letterhead, an envelope or a business card and hence they help in making the company’s product or services stand out through creative design and uniqueness giving style to your image.
I offer consultancy with regards to projecting a company’s branding through its website, should this already exist. If a client requires a fresh new website I do take care of the design and art direction with the collaboration of professional web developers.
Brochures, Print advertisements, Catalogues, Posters and Menus are all items which need to communicate a clear distinctive and bold message to your audience while reflecting the company’s identity.
Product packaging plays a significant role in a brand’s overall communications strategy. It must attract the audience’s eye in a cluttered environment, with thousands of products competing for attention.